WHAT I DO: 

  • My time is mostly spent on deciding which products to build to add value to customers. 
  • The end goal of my work is to ensure we are building the right things, create the vision, define the direction
  • The challenges I deal with revolve around “customer/user discovery” and finding “product-market fit.”

HOW I DO IT: I conduct market and user research to identify white space market opportunities that solve, connect, and resonate with users’ emotional and functional needs. I distill insights to design, develop, and test hypotheses for desirability, feasibility, and viability to inform product strategy.

  • Problem Statement/Vision: Describe the problem the team is trying to solve and paint the picture of the end goal.
  • Principles: Define guardrails to help the team make decisions
  • Strategy/Hypothesis: Answer the questions — “where do we play?” and “how do we win?”
  • Vision Roadmap: Outline what is needed to build in the coming quarters/years to solve the problem.

EDUCATION: I have an M.S. in Engineering and Management degree focused on product management – integration of human-centered design, business, and engineering from the IDM Program at the Massachusetts Institute of Technology. I have a dual bachelors from NYU (B.A. Sociology with a concentration in Consumer Behavior) and Parsons School of Design (B.S. Strategic Design and Management).

SUPER POWERS: Creativity, brainstorming, empathy, and spotting micro signals that can cycle back to the mainstream and become super trends.

WHY:  Make products that help people feel good –  internally and externally.

FUNDAMENTAL BELIEFS:

  • Make to Connect: Design products and services that connect with humans at functional and emotional levels.
  • Product Vision: The marriage of data, intuition, creativity, and a growth mindset.
  • Executing an Idea without having Data:  Conduct research to “make sure your intuition is in the right place.” – SN Assess the realistic risks. Quantify the potential (TAM/TAP). Try it, and if it doesn’t work the first time – test 1,000 ways to make it work (Test: target audience, packaging, messaging, design, UI, formula, etc).  If nothing worked, at least you gave it a shot. Life is short.
  • Sense of Competitive Urgency: You snooze, you lose.
  • Shared values are more important than shared interests.

LUVANN

hello@luvann.com // Instagram @luvanndotcom

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Designing the Future of Lifestyle

through emotional design

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My name is Laura Yvonne Facussé.

Product development is both an art and a science. I consider myself a product artist – LUVANN is my artistic name.  My specialization is designing the product vision & concept of lifestyle and wellness consumer goods. I strive to bridge the gap between aesthetics, desirability, and repeat purchases.

The work of a product developer can have enormous impact in the world (ie. sustainability, technological advancements, etc) and a user’s life (ie. a better and easier way to manage or get a prescription medication).

On April 18, 2020 – Marc Andreessen emerged with an essay occasioned by the pandemic and titled “It’s Time to Build.” He wrote: “Every step of the way, to everyone around us, we should be asking the question, what are you building? What are you building directly, or helping other people to build, or teaching other people to build, or taking care of people who are building? If the work you’re doing isn’t either leading to something being built or taking care of people directly, we’ve failed you, and we need to get you into a position, an occupation, a career where you can contribute to building.”1

In the world of CPG (Consumer Packaged Goods), product developers are often not appreciated as much as they should be. However, in the digital world, “people who build products often consider themselves artists rather than scientists or engineers and have mercurial temperament to go with it.”2

My purpose is to reconcile these perspectives and elevate the career path of makers/builders in the consumer goods (digital and physical) world.

Laura’s superpower is that she has a fantastic gut for people and markets. Intuitively, she knows what will work and what won’t. And she’s also not afraid to speak her mind or tell you when something won’t work. This makes her invaluable to a startup. Sometimes you’re too close to the subject matter, and she is able to come in, quickly learn the space and your customer, and provide you the best gut check. That’s why I don’t make any big decisions without giving Laura a call.”

Alex Klein,
Co-Founder of SelfSci

Laura is passionate, driven, and entrepreneurial. In addition, she has a great sense of fashion and lifestyle-related products. She thrives in a fast-paced, super-creative environment where the objective is to create products, services, or experiences that have awesome emotional value to the customer. She is well-versed in human centered design and multidisciplinary teamwork. She understands the relationship between design, engineering, and business.”

Matt Kressy,
IDM Program Director at the Massachusetts Institute of Technology

Laura is a product visionary. She is uniquely skilled at both dreaming up blue sky ideas and then being able to execute on her vision, which is evidenced by every project she’s ever touched. Her drive and hustle is unparalleled and she brings 120% to every endeavor. She’s also excellent at collaborating on product development because she is able to understand customers and identify their unmet needs, which is what leads to some truly innovative ideas. Laura is one of my favorite people I’ve ever worked with and I hope that we have the opportunity to team up together in the future!”

Meghan Maupin,
Co-Founder of Atolla Skin Lab

Supermarket tourism

 

Supermarkets, marketplaces, and local shops are the best museums. Follow me to learn about my recent discoveries and experiments:
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1 “Why Venture Capital doesn’t build the things we really need” by Elizabeth MacBride, MIT Technology Review  2020

2 Michael Cusumano, The Business of Software