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Guilt Marketing

Mothers want what's "best" for their children How about when they can't afford the premium infant milk formula? Even in some of the poorest countries, where average wages are ~$200/month...
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Just Right

The Goldilocks Method The terminology comes from the Brother’s Grimm story of the Three Bears, where Goldilocks, confronted by three bowls of porridge, chooses the one which is ‘not too...
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Past Behaviors

Don't ask customers what they would do in the future, like eg. If they'd buy your product or not. Design Research Rule. Don't ask customers what they think of your...
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