Mothers want what’s “best” for their children
How about when they can’t afford the premium infant milk formula? Even in some of the poorest countries, where average wages are ~$200/month – many mothers pay extra for the expensive brand.
It’s the emotional part.
I was talking to a friend of mine from Honduras. She was explaining how many poverty stricken mothers prefer to spend extra on expensive brands or if the baby doesn’t like formula – these mothers will breastfeed while being unemployed to make sure her baby is fed rather than go out to find a job that provides income. Most mothers do what the children want, she says. If the kid wants a castle toy, they will save money to buy it or get something similar – but they will do it. Why?
“Companies fuck with us.”— S.M.
Many mothers feel: “If I can’t get this for my child, I suck. My poor child. He/She needs to have the best and even better than what I had.”
Especially during this pandemic, what’s disturbing about all of this is:
- Many mothers, particularly those who are unemployed or single, are facing hardship right now
- Many Companies produce all options: expensive, affordable, and private brands with the same formula (or very little added value in terms of ingredients). The illusion they create of a better product to make an extra $ margin via premium branding and marketing campaigns are guilty of inducing this extra mental abuse on mothers.
Photo Credits: Refinery29