BUY AN IDEA
We sell pre-packaged ideas. Our idea packages include:
- Tested value proposition and clear market opportunity (backed by user research, competitive analysis, and market sizing (TAM/TAP)).
- A differentiated white space solution that solves for an unmet customer need/desire. A differentiated concept design (including: product, brand, packaging) that is desirable, feasible, and viable.
- In the case of CPG, we also work with R&D, chemists, scientists, manufacturers to deliver tested – ready for market formulations.
DO A DEEP DIVE
We offer hourly rates for short engagements. Prior to our brainstorming meeting, we send you a questionnaire and have an introductory call to understand your needs.
- We learn more about your vision, Company, and/or product.
- We audit the space: white spaces / opportunity areas, potential target audiences, qualitative and quantitative user research, market landscape, technologies, clinical studies, and online communities.
- If you already developed a product – we help you go through a gut check prior to launching it to market. We review what your product does, what works/what doesn’t, who is your customer – what they care about and if they are willing to buy it.
- If you don’t have a product/service yet – we design a white space concept.
INDUSTRIES WE SERVE
- Consumer Packaged Goods
- Mental Health