The Faux Gras is a concept design studio focused on white space identification and development.

Our mission is to find and hit the sweet spot between the old (foie gras) and reinvent the new –  the what could be.

We enable customers to find aha experiences of surprise and delight through newly created products & services.

Let’s imagine, design, and change the future together.

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We use design thinking & agile methodologies to conduct research to identify opportunities that are desirable, feasible, and viable. We design the ideas, build the product/service, test it with actual consumers, measure consumer behavior, gather the data, synthesize learnings, and re-iterate.


Our core expertise is in conducting user and market research to identify white space opportunities for top-line growth, designing, and testing them. 


  • Consumer Packaged Goods
  • Wellness
  • Retail 
  • Fashion
  • Healthcare
  • Beauty